PRIVACY POLICY
Section 1: Introduction & Data Controller
Privacy Policy
Last updated: 21 October 2025.
This Privacy Policy explains how Macte Marketing Agency (“we”, “us”, or “our”) collects, uses, stores, and protects personal data when you visit our website, contact us, or engage with our services.
We are committed to handling personal data lawfully, fairly, and transparently, in accordance with the General Data Protection Regulation (GDPR), applicable EU/EEA data protection laws, and other relevant privacy legislation.
Data ControllerFor the purposes of GDPR, the Data Controller responsible for your personal data is:
Macte Marketing Agency (operated by Maria Seltsova)
Based in the European Union
Mailing address: Available upon request
Email (for data protection inquiries): seltsovam@gmail.com
If you have any questions about this Privacy Policy or how your personal data is processed, you can contact us at the email address above.
Section 2: Personal Data We Collect
We collect and process personal data only as necessary to provide our services, respond to inquiries, and maintain the proper functioning of our website and business operations. Depending on how you interact with us, we may collect the following categories of personal data:
2.1 Data you provide voluntarily.
When you contact us directly (e.g., via email or other communication channels), you may provide:
If you schedule a consultation or introductory call through Calendly, we may receive:
If you interact with website features connected to Tilda (e.g., via contact blocks or CRM-enabled sections), we may collect:
When you browse our website, we may automatically collect certain technical and usage-related data via cookies and similar technologies. This may include:
Section 3: How We Collect Personal Data
We collect personal data through the following methods:
3.1 Direct interactions.
You may provide personal data voluntarily when:
When you book a call through Calendly, certain personal data is collected through their platform. This information is then shared with us to allow us to schedule and prepare for the call.
3.3 Through analytics and tracking technologies.
We use cookies, pixels, and similar tracking technologies to collect certain technical and usage information automatically when you visit our website. Analytics and advertising tools (such as Google Analytics, Meta Pixel, Google Ads, LinkedIn Insight Tag, and Google Tag Manager) may process browsing data for performance measurement and optimization.
3.4 Through CRM features (if applicable).
Where applicable, contact details may be captured via Tilda CRM (for example, if contact blocks or CRM forms are used). This will occur only when you actively choose to submit information.
Section 4: Legal Basis for Processing Personal Data (Applicable to EEA and UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under the lawful bases defined in the General Data Protection Regulation (GDPR) and UK GDPR. Depending on the context, we may rely on one or more of the following legal bases:
4.1 Consent (Article 6(1)(a) GDPR).
We may process your data where you have given clear consent, such as when accepting cookies for analytics or marketing purposes or voluntarily providing information via Calendly.
4.2 Performance of a contract or pre-contractual steps (Article 6(1)(b) GDPR).
If you contact us regarding potential collaboration or to request services, we may process personal data to discuss your needs and take steps prior to entering into a contract.
4.3 Legitimate interests (Article 6(1)(f) GDPR).
We may process your data where it is necessary for our legitimate business interests, provided your fundamental rights do not override these interests. Legitimate interests may include:
In some cases, we may process personal data to comply with legal or regulatory requirements.
You have the right to withdraw consent or object to processing based on legitimate interests, as described in Section 9 (Your Rights Under GDPR).
Section 5: How We Use Personal Data (Purposes of Processing)
We process personal data only when necessary and for the purposes described below:
5.1 To respond to inquiries and communicate with you.
For example, when you contact us by email or book a consultation call, we process the information you provide to respond and communicate effectively.
5.2 To schedule and manage consultation calls.
If you book a call through Calendly, we use your submitted details to organize and prepare for the call.
5.3 To assess potential business collaboration or service delivery.
Where you reach out in relation to potential marketing, branding, or strategic work, we may process your data to evaluate business fit and prepare proposals or project scope.
5.4 To operate, improve, and monitor website performance.
Technical and analytical data collected through tracking tools (e.g., Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag) may be used to understand user engagement and optimize the website and user experience.
5.5 To conduct marketing performance analysis (if applicable and where permitted by law).
For example, aggregated analytics data may help us assess which pages or content are most relevant to visitors.
5.6 To comply with legal obligations.
Where applicable, we may process data to comply with accounting, legal, or regulatory requirements.
5.7 To protect our business interests and ensure security.
We may process data to detect fraudulent or harmful activity, maintain cybersecurity, and safeguard our rights.
Section 6: Disclosure of Personal Data to Third Parties and Third-Party Tools
We do not sell or rent personal data to third parties. However, we may share personal data with carefully selected service providers who process data on our behalf for specific purposes, under contractual arrangements that comply with GDPR requirements.
6.1 Third-party service providers (data processors).
We may share personal data with the following categories of third-party providers that assist in delivering our services:
All third-party providers process data based on written agreements and only according to our instructions.
6.2 Compliance with legal obligations.
We may disclose personal data if required to do so by law or in response to valid legal requests, such as court orders or government inquiries.
6.3 Business transfers.
In the event of a business restructuring, merger, or transfer of ownership, personal data may be transferred as part of that process, provided appropriate data protection safeguards are in place.
Section 7: International Data Transfers and Safeguards
As part of our use of third-party service providers, your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) or the United Kingdom (UK), including countries that may not offer the same level of data protection as your home jurisdiction.
Where such transfers occur, we implement appropriate safeguards to ensure that your data is treated securely and in accordance with the GDPR and UK GDPR. These safeguards may include:
7.1 Standard Contractual Clauses (SCCs).
For service providers such as Google, Meta, LinkedIn, and Calendly, transfers are governed by European Commission-approved Standard Contractual Clauses (SCCs) or equivalent mechanisms ensuring an adequate level of protection.
7.2 Adequacy Decisions.
If data is transferred to a country that has been granted an adequacy decision by the European Commission, the transfer is deemed compliant with GDPR.
7.3 Additional Technical and Organizational Measures.
Where applicable, we ensure that processors apply appropriate security measures, including encryption, access controls, and restricted data access.
You may request additional information regarding international transfers and applicable safeguards by contacting us using the details provided in Section 13.
Section 8: Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of data and the context in which it was collected:
8.1 Inquiry and correspondence data.
If you contact us via email or Calendly, we may retain your correspondence for up to 12 months after our last communication to manage follow-ups or potential collaboration, unless you request earlier deletion (where applicable).
8.2 Pre-contractual and project-related data.
If discussions result in a potential business relationship, personal data relevant to service evaluation or proposals may be retained for the duration of pre-contractual or contractual negotiations and up to a defined period thereafter, in accordance with applicable legal obligations.
8.3 Analytics and tracking data.
Data collected through cookies and tracking tools is retained according to the third party’s respective policies. Most analytics cookies are retained for a period ranging from 1 to 24 months, depending on configuration and user consent settings.
8.4 Legal obligations.
Some data may be retained for a longer period where required by tax, accounting, or legal compliance obligations.
When personal data is no longer needed, we will securely delete or anonymize it in accordance with applicable legal requirements.
Section 9: Your Rights Under GDPR and UK GDPR
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have the following rights under applicable data protection laws:
9.1 Right of access.
You have the right to request confirmation of whether we process your personal data and to obtain a copy of such data.
9.2 Right to rectification.
You can request correction of any inaccurate or incomplete personal data we hold about you.
9.3 Right to erasure (“right to be forgotten”).
You may request the deletion of your personal data where there is no longer a legal basis for us to retain or process it.
9.4 Right to restrict processing.
You may ask us to restrict the processing of your personal data in certain circumstances, for example if you contest its accuracy or object to its processing.
9.5 Right to object.
You can object to processing that is based on legitimate interests. We will stop processing your data unless we demonstrate compelling legitimate grounds that override your interests or for the establishment, exercise, or defense of legal claims.
9.6 Right to data portability.
You can request to receive your personal data in a structured, commonly used, and machine-readable format, and have it transferred to another controller where technically feasible.
9.7 Right to withdraw consent.
If we process your personal data based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
9.8 Right to lodge a complaint.
You have the right to lodge a complaint with a data protection supervisory authority if you believe your rights have been violated.
A list of supervisory authorities in the EEA can be found at: https://edpb.europa.eu/about-edpb/board/members_en
For the UK, the supervisory authority is the Information Commissioner’s Office (ICO): https://ico.org.uk
Section 10: How to Withdraw Consent or Submit a Data Request.
If you wish to exercise any of the rights described in Section 9, including requesting access, correction, deletion, restriction of processing, or data portability, or if you wish to withdraw consent (where applicable), you may contact us using the details below:
Email: seltsovam@gmail.com
When submitting a request, please include:
We aim to respond to all valid requests within one month. If your request is complex or we receive multiple requests, we may require additional time; if so, we will inform you accordingly.
Please note that certain data may be retained for legal or regulatory compliance, or where necessary for the establishment, exercise, or defense of legal claims, even after a deletion request is made.
Section 11: Data Security
We take appropriate technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction.
These measures may include, but are not limited to:
Section 12: Complaints and Supervisory Authority
If you believe that we have processed your personal data in a manner that violates applicable data protection laws, you have the right to lodge a complaint with a supervisory authority.
If you are based in the European Economic Area (EEA), you may contact your local data protection authority. A list of authorities is available at: https://edpb.europa.eu/about-edpb/board/members_en
If you are based in the United Kingdom (UK), you may contact the Information Commissioner’s Office (ICO): https://ico.org.uk
We would, however, appreciate the opportunity to address your concerns before you approach a supervisory authority, and we encourage you to contact us first at:
Email: seltsovam@gmail.com
Section 13: Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we update the Policy, we will revise the "Last updated" date at the top of the document. We encourage you to review this Policy periodically to stay informed about how we process personal data. Significant changes will be communicated where required by law or through a notice on our website.
Section 14: Contact Information
If you have any questions about this Privacy Policy, how your personal data is processed, or if you wish to exercise your rights, you may contact us at:
Macte Marketing
(operated by Maria Seltsova)
Based in the European Union
Mailing address: Available upon request
Email: seltsovam@gmail.com
Privacy Policy
Last updated: 21 October 2025.
This Privacy Policy explains how Macte Marketing Agency (“we”, “us”, or “our”) collects, uses, stores, and protects personal data when you visit our website, contact us, or engage with our services.
We are committed to handling personal data lawfully, fairly, and transparently, in accordance with the General Data Protection Regulation (GDPR), applicable EU/EEA data protection laws, and other relevant privacy legislation.
Data ControllerFor the purposes of GDPR, the Data Controller responsible for your personal data is:
Macte Marketing Agency (operated by Maria Seltsova)
Based in the European Union
Mailing address: Available upon request
Email (for data protection inquiries): seltsovam@gmail.com
If you have any questions about this Privacy Policy or how your personal data is processed, you can contact us at the email address above.
Section 2: Personal Data We Collect
We collect and process personal data only as necessary to provide our services, respond to inquiries, and maintain the proper functioning of our website and business operations. Depending on how you interact with us, we may collect the following categories of personal data:
2.1 Data you provide voluntarily.
When you contact us directly (e.g., via email or other communication channels), you may provide:
- Name
- Email address
- Company name or role (if voluntarily provided)
- Details of your inquiry or project request
- Any additional information you choose to include in your message
If you schedule a consultation or introductory call through Calendly, we may receive:
- Name
- Email address
- Company name (if provided)
- Preferred meeting time
- Any responses you provide to booking form questions
- Calendly is a third-party scheduling platform and acts as a data processor on our behalf. More information on this is provided in Section 6 (Third-Party Services).
If you interact with website features connected to Tilda (e.g., via contact blocks or CRM-enabled sections), we may collect:
- Contact details provided within Tilda forms (if used)
- Basic engagement data related to CRM submissions (if applicable)
When you browse our website, we may automatically collect certain technical and usage-related data via cookies and similar technologies. This may include:
- IP address (anonymized where possible)
- Device type and browser information
- Operating system
- Pages visited and time spent on each page
- Referral source (how you arrived on the site)
- Interactions with website elements
- Google Analytics
- Google Tag Manager (GTM)
- Meta Pixel (Facebook/Instagram)
- Google Ads conversion tracking
- LinkedIn Insight Tag
Section 3: How We Collect Personal Data
We collect personal data through the following methods:
3.1 Direct interactions.
You may provide personal data voluntarily when:
- Contacting us by email
- Communicating with us via external platforms (e.g., Calendly)
- Engaging with us in the context of potential business collaboration
When you book a call through Calendly, certain personal data is collected through their platform. This information is then shared with us to allow us to schedule and prepare for the call.
3.3 Through analytics and tracking technologies.
We use cookies, pixels, and similar tracking technologies to collect certain technical and usage information automatically when you visit our website. Analytics and advertising tools (such as Google Analytics, Meta Pixel, Google Ads, LinkedIn Insight Tag, and Google Tag Manager) may process browsing data for performance measurement and optimization.
3.4 Through CRM features (if applicable).
Where applicable, contact details may be captured via Tilda CRM (for example, if contact blocks or CRM forms are used). This will occur only when you actively choose to submit information.
Section 4: Legal Basis for Processing Personal Data (Applicable to EEA and UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under the lawful bases defined in the General Data Protection Regulation (GDPR) and UK GDPR. Depending on the context, we may rely on one or more of the following legal bases:
4.1 Consent (Article 6(1)(a) GDPR).
We may process your data where you have given clear consent, such as when accepting cookies for analytics or marketing purposes or voluntarily providing information via Calendly.
4.2 Performance of a contract or pre-contractual steps (Article 6(1)(b) GDPR).
If you contact us regarding potential collaboration or to request services, we may process personal data to discuss your needs and take steps prior to entering into a contract.
4.3 Legitimate interests (Article 6(1)(f) GDPR).
We may process your data where it is necessary for our legitimate business interests, provided your fundamental rights do not override these interests. Legitimate interests may include:
- Responding to inquiries
- Improving our website and services
- Ensuring website security and functionality
- Conducting basic analytics to understand user engagement
In some cases, we may process personal data to comply with legal or regulatory requirements.
You have the right to withdraw consent or object to processing based on legitimate interests, as described in Section 9 (Your Rights Under GDPR).
Section 5: How We Use Personal Data (Purposes of Processing)
We process personal data only when necessary and for the purposes described below:
5.1 To respond to inquiries and communicate with you.
For example, when you contact us by email or book a consultation call, we process the information you provide to respond and communicate effectively.
5.2 To schedule and manage consultation calls.
If you book a call through Calendly, we use your submitted details to organize and prepare for the call.
5.3 To assess potential business collaboration or service delivery.
Where you reach out in relation to potential marketing, branding, or strategic work, we may process your data to evaluate business fit and prepare proposals or project scope.
5.4 To operate, improve, and monitor website performance.
Technical and analytical data collected through tracking tools (e.g., Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag) may be used to understand user engagement and optimize the website and user experience.
5.5 To conduct marketing performance analysis (if applicable and where permitted by law).
For example, aggregated analytics data may help us assess which pages or content are most relevant to visitors.
5.6 To comply with legal obligations.
Where applicable, we may process data to comply with accounting, legal, or regulatory requirements.
5.7 To protect our business interests and ensure security.
We may process data to detect fraudulent or harmful activity, maintain cybersecurity, and safeguard our rights.
Section 6: Disclosure of Personal Data to Third Parties and Third-Party Tools
We do not sell or rent personal data to third parties. However, we may share personal data with carefully selected service providers who process data on our behalf for specific purposes, under contractual arrangements that comply with GDPR requirements.
6.1 Third-party service providers (data processors).
We may share personal data with the following categories of third-party providers that assist in delivering our services:
Third-Party Tool/Service | Purpose | Legal Basis |
Calendly | Scheduling consultation calls | Consent or pre-contractual steps |
Google Analytics / Google Tag Manager (GTM) | Website performance tracking and analytics | Consent (for non-essential cookies), or legitimate interests where allowed |
Google Ads | Performance tracking and ad measurement | Consent for marketing cookies |
Meta Pixel (Facebook/Instagram) | Marketing analytics and ad retargeting | Consent |
LinkedIn Insight Tag | Advertising insights and audience analytics | Consent |
Tilda CRM (if forms are used) | Contact management and communication | Legitimate interest or contract-related purposes |
Gmail (Google Workspace) | Email communication | Legitimate interests or contract performance |
All third-party providers process data based on written agreements and only according to our instructions.
6.2 Compliance with legal obligations.
We may disclose personal data if required to do so by law or in response to valid legal requests, such as court orders or government inquiries.
6.3 Business transfers.
In the event of a business restructuring, merger, or transfer of ownership, personal data may be transferred as part of that process, provided appropriate data protection safeguards are in place.
Section 7: International Data Transfers and Safeguards
As part of our use of third-party service providers, your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) or the United Kingdom (UK), including countries that may not offer the same level of data protection as your home jurisdiction.
Where such transfers occur, we implement appropriate safeguards to ensure that your data is treated securely and in accordance with the GDPR and UK GDPR. These safeguards may include:
7.1 Standard Contractual Clauses (SCCs).
For service providers such as Google, Meta, LinkedIn, and Calendly, transfers are governed by European Commission-approved Standard Contractual Clauses (SCCs) or equivalent mechanisms ensuring an adequate level of protection.
7.2 Adequacy Decisions.
If data is transferred to a country that has been granted an adequacy decision by the European Commission, the transfer is deemed compliant with GDPR.
7.3 Additional Technical and Organizational Measures.
Where applicable, we ensure that processors apply appropriate security measures, including encryption, access controls, and restricted data access.
You may request additional information regarding international transfers and applicable safeguards by contacting us using the details provided in Section 13.
Section 8: Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of data and the context in which it was collected:
8.1 Inquiry and correspondence data.
If you contact us via email or Calendly, we may retain your correspondence for up to 12 months after our last communication to manage follow-ups or potential collaboration, unless you request earlier deletion (where applicable).
8.2 Pre-contractual and project-related data.
If discussions result in a potential business relationship, personal data relevant to service evaluation or proposals may be retained for the duration of pre-contractual or contractual negotiations and up to a defined period thereafter, in accordance with applicable legal obligations.
8.3 Analytics and tracking data.
Data collected through cookies and tracking tools is retained according to the third party’s respective policies. Most analytics cookies are retained for a period ranging from 1 to 24 months, depending on configuration and user consent settings.
8.4 Legal obligations.
Some data may be retained for a longer period where required by tax, accounting, or legal compliance obligations.
When personal data is no longer needed, we will securely delete or anonymize it in accordance with applicable legal requirements.
Section 9: Your Rights Under GDPR and UK GDPR
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have the following rights under applicable data protection laws:
9.1 Right of access.
You have the right to request confirmation of whether we process your personal data and to obtain a copy of such data.
9.2 Right to rectification.
You can request correction of any inaccurate or incomplete personal data we hold about you.
9.3 Right to erasure (“right to be forgotten”).
You may request the deletion of your personal data where there is no longer a legal basis for us to retain or process it.
9.4 Right to restrict processing.
You may ask us to restrict the processing of your personal data in certain circumstances, for example if you contest its accuracy or object to its processing.
9.5 Right to object.
You can object to processing that is based on legitimate interests. We will stop processing your data unless we demonstrate compelling legitimate grounds that override your interests or for the establishment, exercise, or defense of legal claims.
9.6 Right to data portability.
You can request to receive your personal data in a structured, commonly used, and machine-readable format, and have it transferred to another controller where technically feasible.
9.7 Right to withdraw consent.
If we process your personal data based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
9.8 Right to lodge a complaint.
You have the right to lodge a complaint with a data protection supervisory authority if you believe your rights have been violated.
A list of supervisory authorities in the EEA can be found at: https://edpb.europa.eu/about-edpb/board/members_en
For the UK, the supervisory authority is the Information Commissioner’s Office (ICO): https://ico.org.uk
Section 10: How to Withdraw Consent or Submit a Data Request.
If you wish to exercise any of the rights described in Section 9, including requesting access, correction, deletion, restriction of processing, or data portability, or if you wish to withdraw consent (where applicable), you may contact us using the details below:
Email: seltsovam@gmail.com
When submitting a request, please include:
- Your name and contact details
- A clear description of the request
- Any additional information that may help us identify your records
We aim to respond to all valid requests within one month. If your request is complex or we receive multiple requests, we may require additional time; if so, we will inform you accordingly.
Please note that certain data may be retained for legal or regulatory compliance, or where necessary for the establishment, exercise, or defense of legal claims, even after a deletion request is made.
Section 11: Data Security
We take appropriate technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction.
These measures may include, but are not limited to:
- Using secure communication channels (e.g., HTTPS encryption)
- Limiting access to personal data to authorized persons only
- Utilizing secure third-party processors that implement industry-standard security safeguards
- Applying access controls and authentication measures for email and third-party tools
- Regularly reviewing our data handling practices
Section 12: Complaints and Supervisory Authority
If you believe that we have processed your personal data in a manner that violates applicable data protection laws, you have the right to lodge a complaint with a supervisory authority.
If you are based in the European Economic Area (EEA), you may contact your local data protection authority. A list of authorities is available at: https://edpb.europa.eu/about-edpb/board/members_en
If you are based in the United Kingdom (UK), you may contact the Information Commissioner’s Office (ICO): https://ico.org.uk
We would, however, appreciate the opportunity to address your concerns before you approach a supervisory authority, and we encourage you to contact us first at:
Email: seltsovam@gmail.com
Section 13: Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we update the Policy, we will revise the "Last updated" date at the top of the document. We encourage you to review this Policy periodically to stay informed about how we process personal data. Significant changes will be communicated where required by law or through a notice on our website.
Section 14: Contact Information
If you have any questions about this Privacy Policy, how your personal data is processed, or if you wish to exercise your rights, you may contact us at:
Macte Marketing
(operated by Maria Seltsova)
Based in the European Union
Mailing address: Available upon request
Email: seltsovam@gmail.com
We build systems, not campaigns.
We partner with brands that grow intentionally.
We partner with brands that grow intentionally.
seltsovam@gmail.com
08002
Barcelona, Spain
Barcelona, Spain
Macte Marketing Agency © 2025
